Tourism New Zealand asked The Upper Air to create a content marketing campaign to turn Brazilian dreamers into visitors. We have invited four of the
Once upon a time, a Brazilian designer from Minas Gerais left his hometown to land in New York. For more than two decades ago with dreams that, more than realized, were growing and involving many other people. In projects of international relevance, creative director Francisco Costa made Brazil present in endless prizes, deserved by the elegant genius of his creations. Like every good life story, full of surprises and dramatic curves, the rivers of the immense and sinuous Brazilian Amazon were the paths chosen by Francisco for a reunion with his roots. A deep dive into the ancestral and mysterious wisdom of the Yawanawa tribe.
For ten intense days in the forest, between baths of igarapé, dances around the fire, songs and other rituals of the indigenous culture, the elemental pulsation of the earth and the flight of the imaginary were the gifts that he shares in a newly released video. The images were captured during the Mariri Festival, which annually welcomes about 70 people from all over the world to celebrate and perpetuate the traditions of the Yawanawa tribe.