Creators

New Zealand


Tourism New Zealand asked The Upper Air to create a content marketing campaign to turn Brazilian dreamers into visitors.

We have invited four of the most relevant Brazilian influencers in your subject to discover New Zealand through tailored experiences.

Each influencers stop rendered rich social content. Such content provided the grounds for our PR and marketing efforts. And thus, the dream has turn into a powerful 360 degrees media campaign.

15 million people reached
12 million engagements
18k comments
680K visits
EAV 1.7 Milion NZD

 

Diversified formats | Enhanced distribution channels | Itineraries inspired by each influencers’ trip | Sales tools for local travel agents

Other projects

Domos & Klink
Patagonia

Sorry, this entry is only available in Brazilian Portuguese. For the sake of viewer convenience, the content is shown below in the alternative languag

Creators
Terramundi

We have brought together some of Brazil's leading professional creators to be the curators of an innovative trip to the Peruvian Sacred Valley.