New Zealand

Tourism New Zealand asked The Upper Air to create a content marketing campaign to turn Brazilian dreamers into visitors.

We have invited four of the most relevant Brazilian influencers on contemporary culture and outdoors, to discover New Zealand through tailored experiences.

Each influencers stop rendered rich social content. Such content provided the grounds for our PR and marketing efforts. And thus, the dream has turn into a powerful 360 degrees media campaign.

15 million people reached
12 million engagements
680K visits
EAV 1.7 Milion NZD


Powerfull storytelling | Real connections | Multiple formats | Enhanced distribution channels | Sales tools for local travel agents

Other projects

Domos & Klink

Sorry, this entry is only available in Brazilian Portuguese. For the sake of viewer convenience, the content is shown below in the alternative languag


We have brought together some of Brazil's leading professional creators to be the curators of an innovative trip to the Peruvian Sacred Valley.